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Tips For Writing A Blog Post In Under 60 Minutes

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Great content is one of the most effective ways to drive business growth.

It’s also hard.

There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page.

Other times, you might spend hours trying to come up with a good idea, much less writing your first sentence.

It happens to all of us.

However, blog posts are still the top asset to engage with your audience and generate leads for your business.

In fact,blogs were the second most popular marketing channel in 2022, according to HubSpot’s State of Marketing Trends Report.

Not just any old blog post will do, however. If you want to really drive conversions, then you need to create persuasive content.

This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances.

I’ve mentioned this before: When I was starting a blog, my content failed to hit the mark. But now, I have a fine-tuned system that helps me with writing a blog post in record time. You can do it, too.

In this post, I’ll give you specific tips for writing a blog post that I use to craft quality blog posts in under an hour.

Step #1: Create A Bank of Content Ideas

Honestly, I have a difficult time coming up with great ideas — which is why I developed a process to get my creative juices flowing.

When you can’t think of what to write about, there are four simple ways you can come up with viral-worthy blog topics.

First, create a master spreadsheet to serve as your idea bank. The headings should look something like this:

Now, it’s time to add ideas to your spreadsheet. Here’s how to come up with them.

Analyze Your Products and Services

While blogging consistently isn’t a direct sales tool, you do want to be intentional about choosing topics that are aligned with what your business offers.

This way, you’re not blogging for the sake of blogging and are more likely to see a return on your investment.

Consider each product or service individually, and ask these questions.

What hurdles are preventing your prospects from making a purchase?

Addressing the objections people have about your business is the best way to improve your lead generation efforts.

A gold mine for finding these objections is on webinar chat boxes. You can either examine your own webinars or those of your competitors.

More questions to use when considering your products/services:

Why are you the best person to solve their problems?

Why not your competitor?

What’s the urgency?

Why is your product relevant now?

Why is your product the #1 solution?

Use these questions to brainstorm ideas and add them to your spreadsheet. You can then use the headline formula I provide later to create a custom headline.

Audit Your Popular Blog Posts

The best way to know what content will delight your audience is to pinpoint blog posts that already hit the mark.

Check your analytics and note the categories of your most popular posts.

You can also use Ubersuggest to find your most popular content. Here’s how:

The screenshot above displays your top traffic pages, in order, along with other data such as:

estimated visits per month

number of backlinks to the page

number of social shares on Facebook and Pinterest

A quick review of the top results shows that my audience is most interested in affiliate marketing, SEO, and content marketing.

When you do this for your own site, you’ll have a better idea of where to focus your content creation efforts in the future.

Conduct a Competitor Analysis

I believe in making your competitors work for you and not against you — and one way to do this is to look at what is working for them.

I’m not saying copy their strategy. Rather, look at what content is ranking well and look for ways you can do it better.

Can you cover a different angle? Add more research? Maybe include downloads that make your content more useful.

You can also use Ubersuggest for this.

Simply plug in your keyword and click search.

From there, click on “Content Ideas” in the left sidebar. Here’s what you end up with.

The goal is to find the most popular content for your keyword. Do this by focusing on the number of backlinks to the URL and the number of social shares.

For example, the first listing when searching for “blogging” is How To Make Money Blogging (In No Time).

Not only does it have more than 300 backlinks, but it’s been shared on Facebook and Pinterest almost 150,000 times. This proves that it’s popular among your target audience.

If you can find a way to make that topic even better, there’s a good chance your content will get a lot of traction.

Look At Customer Pain Points

It amazes me how many people neglect this step.

You want to tell an effective story, create hyper-relevant content, and be perceived as an authority. Ignoring the people you’re trying to reach is not the best way to accomplish this.

The best way to do this is to get into the heads and hearts of your audience. Here’s where you can get that insight:

Blog comments

Quora

Niche forums

Amazon book reviews (pay special attention to the negative reviews)

Facebook groups

Twitter search

Your own site search

What questions are your prospects asking? What objections do they have? What do they need help with?

Take down these ideas word for word. The goal at this point is not to form a concrete hook but to generate ideas.

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