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Publishers sued Google for allegedly promoting pirated textbooks

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This increases severe worries for advertisers approximately brand safety, honest opposition and the integrity of ad placements.

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit towards Google, accusing it of promoting pirated copies in their textbooks.

Why it topics. This case could reshape how tech giants cope with copyright infringement and impact the $eight.3 billion U.S. Textbook marketplace.

Why we care. Advertisers will care about this lawsuit because it moves on the heart of ad integrity and truthful competition. If the allegations are proper — that Google promotes pirated textbooks while proscribing advertisements for legitimate ones – it suggests the tech massive won’t be supplying a stage gambling discipline or making sure logo protection.

Details.

Filed within the U.S. District Court, Southern District of New York
Google accused of ignoring thousands of infringement notices
Pirated e-books allegedly featured on the top of seek outcomes
Publishers claim Google restricts ads for licensed e-books
By the numbers. Pirated textbooks are regularly offered at artificially low costs, undercutting legitimate dealers.

What they’re pronouncing. “Google has end up a thieves’ den for textbook pirates,” Matt Oppenheim, the publishers’ lawyer, instructed Reuters.

Google hasn’t commented on the lawsuit.

 

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