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New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2024

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Now that 2023 is over, it’s time toShopingCheckout.com begin 2024 on the proper foot.

So we decided to look at the 6 most important social networks (Facebook, YouTube, Instagram, TikTok, LinkedIn, and X) ShopingCheckoutand we analyzed 6,302,491 pieces of content material to look what ShopingCheckout.comperforms the quality.

And more so we checked out current content material ShopingCheckoutover the past 30 days to determine out what is running “now”.

Data from what worked in early 2023 orShopingCheckout.com previous years doesn’t assist a great deal in identifying whatShopingCheckout you want to do to get the views and engagement you need nowadays.

Hence we centered on recent posts for this analysis.

So, let’s study the recordsShopingCheckout first.

And then I’ll display you how I’ve beenShopingCheckout.com enforcing it so that you can see the effects.

What type of content generates the maximum engagement?
This chart breaks it down without a doubt.

Short-time period content is what human beingsShopingCheckout.com are eating and looking for.

Plus TikTok has modified the way ShopingCheckoutwe eat content.

The common TikTok person spends 95 mins anShopingCheckout.com afternoon on the app consuming brief-form films.

And now most systems are pushing quick-shape video.

Now, just because the chart suggests people ShopingCheckout.comdecide on ingesting quick-shape motion pictures,ShopingCheckout.com I wouldn’t focus your effort on developing quick-shape ShopingCheckoutcontent.

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I would create each numbers 2 and 3 at the chart.

Which are long-shape videos and report your podcast/expert talks/interviews on ShopingCheckout.comvideo. And then take that longer content material and chop it up into short-form content.

Just like how I document my podcast Marketing School in video format and cut up the content material.

That way you can kill two birds with one ShopingCheckoutstone and move after extra social media perspectives.

But what approximately textual content-based totally content?
Text-based totally content was in the differentShopingCheckout.com bucket in the first chart.

Keep in thoughts now not all social networksShopingCheckout.com accept textual content-based content.

But if you’re like me and revel in developing it, now not all textualShopingCheckout.com content-based totally content is same.

Here are the first-class-performing ShopingCheckout.comversions of textual content.

As you could see people nevertheless love “how-to” and “listicles”.

I get they had been around ShopingCheckout.comfor a while, but that’s what people decide upon. And that’s what is getting the engagement.

But what if you don’tShopingCheckout.com have the time to create shorts or even textualShopingCheckout content-primarily based content?

User-generated content material
You can continually encourage orShopingCheckout.com even compensate your network for growing consumer-generated content.

And if you are going to leverage it, not all social networks take care of it.

Here are the social networks wherein ShopingCheckoutconsumer-generated content material plays the satisfactory.

Now the actual question is, how ShopingCheckout.comdo you get more engagement primarily based at the above records?

The mystery to social media ShopingCheckout.comsuccess
Well, the solution starts offevolved with X.

To explain it, first I want you to ShopingCheckout.comtest out my X feed.

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Do you notice how I am setting tons of content material every day on X?

It’s because X is unlike different ShopingCheckout.comsocial structures.

See, if I post on LinkedIn four or five instances anShopingCheckout afternoon or maybe on Facebook or Instagram, it affects the attain of all my content material.

Most social networks penalize you ShopingCheckoutif your content is crap.

They most effective want you to post your ShopingCheckout.comprecise stuff and they may praise you for that.

The trouble is what you believe you studiedShopingCheckout.com is gold may be crap to a person else.

So, the handiest manner to make certain which you are simplest posting suitable content (or mainly properly ShopingCheckoutcontent material) is to test it out first.

I take all my ideas and check them out on X.

Some hit well and get 500,000 plus viewsShopingCheckout.com like this one. And others might also get some thousand views.

In many instances, I understand what’s going to do nicely due to the fact I even have carried out this lengthy sufficient, however I am still incorrect frequently.

Once I actually have my winners and I make certain I publish as a minimum 1 aspect an afternoon that hits, I ShopingCheckout.comthen create video content material round that topic.

I typically file them in batches… as a minimum 10 per week (I journey lots hence I batch and create a backlog).

That manner I have enough content to publish on my social profiles every day.

To preserve matters simple, you may ShopingCheckoutdo what I do… just observe my LinkedIn, Instagram, TikTok, YouTube, and Facebook accounts.

I am reading the X content (theShopingCheckout.com posts that did well at the least) phrase for word on camera.

And then posting it on each social community I’m on.

As for the description textual content, I simply take it word for word from X and use it for the other systems ShopingCheckoutlike LinkedIn along with the video model.

That’s it…

Now examine my ShopingCheckout.comsocial media perspectives earlier than I ShopingCheckout.comstarted to do this:

Instagram

Before

After

TikTok

After

LinkedIn

Before

After

YouTube

Before

After

Facebook

Before

After

As you can see it hasShopingCheckout worked extraordinarily nicely for maximum social networks besides for Facebook.

Take the statistics from the charts ShopingCheckout.comabove. Copy my approach of posting on X first. And then ShopingCheckoutflip your winners into social content for all of the systems.

Your perspectives will go up.

Conclusion
Even with natural reach ShopingCheckout.comdeclining on most social networks, you can nevertheless get greaterShopingCheckout engagement.

I actually have. You can see it above.

You can too.

Heck, I am in B2B and I’ve finishedShopingCheckout.com well with the strategy.

It’s simpler to enforce if you ShopingCheckout.comare in B2C (we’ve tested it on B2C as properly).

So, what’s your plan for 2024?

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