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HomeBlogFormer CEO Eric Schmidt claims that Google is not about blue links.

Former CEO Eric Schmidt claims that Google is not about blue links.


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“Google isn’t approximately blue links. It’s about organizing the world’s information,” in step with former executive chairman and CEO of Google Eric Schmidt, speakme in advance these days on CNBC.

Schmidt became requested about the “blue link economy,” and all the manufacturers and corporations that have benefited from Google Search. But Google is changing. In the new global, AI will provide solutions, now not a list of websites for humans to click on on and discover the answer for themselves.

Put every other way. People want answers, now not links.

“Of route, Google isn’t approximately blue hyperlinks. It’s like announcing that Disney is set black-and-white hand-drawn cartoons. Disney’s reason is to entertain, whilst Google’s is to make records handy. Blue links have been simply the exceptional way to do it earlier than generative AI,” in line with former Googler Frederick Vallaeys, CEO at Optmyzr.
“Linking to web sites is a 30-yr-vintage solution. Maybe we’re at the begin of a brand new one. … If you aren’t a primary supply of info, treasured insight, or merchandise/offerings, your days of having sizeable visitors from search engines like google are numbered,” in step with Rob Woods, senior director, SEO at EssilorLuxottica.
Why we care. While Schmidt is not in a management function at Google, he knows higher than most what Google is probably to appear like in the next few years. Meanwhile, cutting-edge Google CEO Sundar Pichai has indicated seek as we’ve acknowledged will substantively change within the subsequent decade – including maximum recently while he said it’s miles evolving toward Search Generative Experience.

AI and advertising. Schmidt believes Google may be capable of monetize AI answers and AI will enhance advertising:

“What better tool than the appearance of AI to try this higher? Do you watched you could monetize that? You betcha. Much of the early work that I did once I changed into there has been the usage of early versions of marketing AI to make the advertising and marketing extra powerful. Unless you observed marketing is going to go away, which I don’t assume, AI makes it greater effective, no longer less effective.”
AI underhyped. Also of observe, the arrival of a non-human shape of intelligence is almost right here. Schmidt thinks AI is genuinely “underhyped”:

“It’s coming, it’s right here, it’s approximately to occur. It takes place in degrees. … We used to mention 20 years. Now inside 5,” Schmidt stated.
The interview. You can watch the overall interview here.

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